Schedule 2 of the Apple Developer Program License Agreement

Schedule 2 of the Apple Developer Program License Agreement: Why You Need to Pay Attention

As an app developer, you probably know the importance of complying with the Apple Developer Program License Agreement. This agreement is a set of terms and conditions that govern your relationship with Apple and its services, including the App Store. However, you may not be aware of the specific provisions in Schedule 2 of the agreement, which can have a significant impact on your app’s visibility and success in the App Store.

Schedule 2 of the agreement is titled “Apple Services and Content” and outlines the rules and guidelines for using Apple’s services and content in your app. This includes the use of Apple logos, trademarks, and other intellectual property, as well as the use of Apple services such as In-App Purchase and Game Center. While some of these provisions may seem straightforward, there are a few key points to keep in mind.

Firstly, Schedule 2 prohibits developers from using certain keywords in their app metadata, such as app titles and descriptions. These keywords include the names of other platforms or operating systems (such as “Android” or “Windows”) and terms that may mislead users into thinking the app is from Apple or affiliated with Apple. This is important because the App Store’s search algorithm relies heavily on metadata to determine app rankings and visibility. If your app violates these rules, it could be penalized or even removed from the App Store.

Another important provision in Schedule 2 relates to the use of Apple services in your app. For example, if your app uses In-App Purchase, you must follow the guidelines set forth by Apple to ensure a consistent and secure user experience. This includes displaying the correct prices in the correct currency, providing clear descriptions of what users are purchasing, and not offering goods or services that violate Apple’s guidelines, such as gambling or illegal substances. Failure to comply with these guidelines can result in your app’s removal from the App Store.

Lastly, Schedule 2 prohibits developers from using certain types of content in their apps, such as pornography, hate speech, and illegal activity. This is important not only for compliance with Apple’s policies but also for creating a safe and welcoming environment for all App Store users.

In conclusion, while the Apple Developer Program License Agreement may seem like a lengthy and complicated document, it’s important to pay attention to the provisions in Schedule 2. By following these guidelines, you can ensure that your app stands the best chance of success in the App Store and avoid potential penalties or removals. As a professional, it’s important to keep these provisions in mind when writing app metadata and descriptions to maximize visibility and comply with Apple’s rules.